Marketing & Strategy
X-Press world: Corporate branding to advertisement strategy, this workshop allows students to research, compare, analyze & develop comprehensive advertisement and media planning strategies for select products and services.
Reality world: Students study supply chain for consumer goods, manufacturing for industrial products & CRM products for service Industry in this project.
Industry world: FMCG, financial services, digital media or steel; different industries operate on disjoint trade policies and issues. Students identify these trade issues, analyze in domestic and international economic background and create future business strategies for Indian companies.
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