Brand workshop
Branding is emerging as the nucleus of marketing - in an increasingly competitive marketplace. Conceptualization, development and management of brands have become core to the marketing strategy.
Generally, in curriculum structure of most of the management schools, branding doesn't get the due attention and importance - and are generally handled as an extension of product management. This theoretical and conservative approach puts severe limitation in terms of learning the marketing game of today.
Unitedworld has tied up with few of the leading advertisement agencies to enhance brand learning opportunities for students. Leading brand experts from these leading agencies will organize Brand workshops frequently at Unitedworld campuses with live case analysis of life cycle of branding. This will offer unparallel learning experience to students having ambitions for a career in strategic marketing.
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