|
|
|
|
 |
Real-life caselet approach
Business Management is a mix of fundamentals and creativity. Success demands a perfect balance between these two. Most of the Business Schools cover management fundamentals very academically living little scope of innovation. Students feel uneasy to understand the bookish concepts.
Unitedworld team is working towards a unique delivery mechanism - after lot of pedagogic research and adoption of best practices. Sourcing of market data from collaborative projects with leading brands, as well as the 'Live content engine' creates a conversion engine towards development of small cases and examples. During each class, each fundamental management concept is supplemented with real life market case-let.
For example, while teaching product differentiation as a concept, in a class, a professor starts with explaining a recent practice of LG in Indian consumer durable market. How they design product variants and differentiate in this cluttered market is explained first. These examples with news cuttings, advertisement copies, and interview sound bites, prepare a base and readiness for the theoretical concept while studying management fundamentals. |
|
|
